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|Great Portsmouth Chamber of Commerce Changes Name|
|Published Tuesday, July 11, 2017|
Valerie Rochon, chief collaborator of the renamed Chamber Collaborative of Greater Portsmouth. Courtesy Photo
To mark its 100th anniversary, the Greater Portsmouth Chamber of Commerce changed its name to the Chamber Collaborative of Greater Portsmouth, effective immediately.
The Chamber conducted nine months of research, including focus groups, community meetings, strategic planning committee meetings, a Board and Staff retreat and surveys. After analyzing the data, the chamber found the word “Chamber” has a strong reputation within the community, but that the term “Chamber of Commerce” is a dated term in the eyes of young community leaders. The top priority the chamber heard was that “collaboration” needed to be energized and prioritized; the Chamber needs to be leading a collaborative effort within the community.
“We heard from the community that collaboration is a concept that all ages and generations can identify and embrace, says Valerie Rochon, chief collaborator of the chamber. "We need the Chamber to be relevant to the millennials and young leaders in our community, and respect the vision and experience of our established leaders. Collaboration is such an important part of creating results – it makes sense to shout it out as an integral component of who we are moving forward.”
Rochon says Ben VanCamp, VP of what's next, “has done the heavy lifting in this initiative” and is excited to create new programming for membership and the community, to support the new vision and its six foundational pillars.
“We need to create new programming, offer more membership services that target specific industries and help businesses and individuals grow within their industry niche and within the community” says VanCamp. “Our goal is to target certain industries that are here in the region and with whom we need to better connect. We are inviting them to the table with us, will introduce them to one another, and will identify what they need and how we can help them grow as individuals and as thriving businesses.”
VanCamp says the Chamber is planning to create targeted networking events, leadership seminars, mentoring programs and more. Rochon adds “We are experiencing a renewed interest and energy, and the new Chamber Collaborative of Greater Portsmouth is ready to lead the collaborative spirit of the business community.”
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