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NH Tourism Officials Predict 17 Million Summer Tourists
Published Friday, June 23, 2017


Officials with the NH Division of Travel and Tourism Development predict 17 million visitors will flock to the Granite State this summer, spending $2.25 billion along the way. If that prediction pans out, it would be a four-percent increase in both visitation and spending. The Fourth of July holiday, which marks the beginning of NH’s busiest travel season, is expected to draw nearly 1 million out-of-state travelers and generate more than $150 million in spending between June 30 and July 4.

“New Hampshire welcomes millions of visitors each year, generating billions of dollars in annual spending,” says Jeff Rose, commissioner of the NH Department of Resources and Economic Development. “The summer travel season represents more than 40 percent of annual visitation and spending.”

The Division of Travel and Tourism Development  is anticipating increased overnight visits, extended weekend and day trips compared to last summer. The division's research partners cite a number of economic indicators suggesting a successful summer tourism season, including a 10-year low in the unemployment rate and growth in U.S. travel volume.

Similarly, the division is expecting increases in occupancy rates at resorts, hotels, motels, bed and breakfast establishments and campgrounds over the Fourth of July holiday compared to recent years. During the Fourth of July period, the Granite State is expected to draw visitors primarily from New England and Middle Atlantic states.

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