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April 2018

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Black Panther’s Business Opportunity Missed
Published Friday, April 13, 2018

Wakanda forever! No question, "Black Panther" is the blockbuster hit of 2018. The film, which stars Chadwick Boseman as superpowered King T'Challa, ruler of the mysterious fictional land of Wakanda, just passed James Cameron's 1997 historical romance "Titanic" to become the third-highest-grossing U.S. movie ever. It's also the tenth-highest-grossing worldwide release of all time, the biggest-grossing superhero film of all time, and only the fourth film ever to top $100 million in each of its first two weekends. But according to an article by Gael Cooper at, the toy industry underestimated the potential. Read to the full article.





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